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AWE 2024 Conference Highlights

Transmedia Storytelling

Transmedia Storytelling

  • Allows you to build a story world through various media and AI can help create story threads that are more personalized to the user.
  • You have to fully understand the purpose of your story (your why) in order to understand which mediums will work best
    • Film - emotional connections
    • Books - complex stories
    • Games - challenges
    • VR/Immersive Dome - lived experiences
  • Can crowdsource information and feed the narrative and documentary, give the audience a rabbit hole to go down
  • Wow factor will fade, for a product or story, you have to build a narrative throughline
  • The narrative/story/product needs to have multiple entry points where that entry point is still meaningful even if they don't participate in the other media
  • An effective method is making the audience co-participants
  • These things will create/build a very loyal fanbase